The College of Design is proud to announce Minnesota’s first Bachelor of Science Degree in User Experience (UX) Design.
What is UX Design?
User Experience (UX) Design focuses on how people interact with digital products—websites, apps, smart technology, and more. It blends psychology, research, technology, and design to create seamless, user-friendly experiences. As one of the few Big Ten Universities to offer this degree, the University of Minnesota is leading the way in preparing students for careers in this high-demand field.
Why Study UX Design?
The demand for UX professionals is booming. Companies across industries—tech, healthcare, retail, and finance—need skilled designers to improve digital interactions. With businesses investing heavily in user-centered innovation, UX roles are among the fastest-growing and highest-paying in design and tech.
The U of M College of Design is uniquely situated in a thriving ecosystem for design innovation. Situated in a state with the highest number of Fortune 500 companies per capita—including industry giants like Target and Best Buy—students gain unmatched opportunities to tackle real-world challenges and connect with top industry leaders. Our graduates have gone on to find employment at major corporations such as US Bank, Best Buy, Twitch, EA Sports, Bold Orange, Sun Country Airlines, and more.
Minnesota's vibrant startup and agency sector also provides fertile ground for students to explore diverse career pathways and gain hands-on experience. With classes offered on both the Minneapolis and St. Paul campuses, students benefit from a rich academic environment while being immersed in the vibrant metropolitan hubs of the Twin Cities, fostering creativity and collaboration within the heart of the design community.
How Do I Pursue This Major?
To learn more about the UX Design Major at the U of M, visit the User Experience Major and User Experience Minor web pages.
