• Kim, D., & Kim, H-Y. (2023). Social media influencers as human brands: An interactive marketing perspective. Journal of Research in Interactive Marketing, 17(1), 94-109.
• Huh, J., Whang, C., & Kim, H-Y. (2023). Building trust with voice assistants for apparel shopping: The effects of social role and user autonomy. Journal of Global Fashion Marketing, 14(1), 5-19.
• Norton, A., Kim, H-Y., & Zuiker, V. S. (2022). Consumer embeddedness and motivations for farmers market patronage: A qualitative exploration in Minnesota, USA. Journal of Human Sciences and Extension, 10(3), 11. https://doi.org/10.55533/2325-5226.1436
• Kim, D., Park, M., & Kim, H-Y. (2022). An influencer like me: Examining the impact of the social status of influencers. Journal of Marketing Communications. https://doi.org/10.1080/13527266.2022.2066153
• Huh, J., & Kim, H-Y. (2022). Showrooming versus webrooming: Examining motivational differences in omnichannel exploratory behaviors. The International Review of Retail, Distribution and Consumer Research. https://doi.org/10.1080/09593969.2022.2048413
• Lee, G., & Kim, H-Y. (2022). That’s what I was looking for! Congruence and perceived information relevance of online customer reviews. Journal of Promotion Management, 28(8), 1165-1189.
• Song, S., & Kim, H-Y. (2022). Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on WOM and attitudinal loyalty intentions. Journal of Product & Brand Management, 31(7), 1033-1046.
• Kim, D., & Kim, H-Y. (2021). Trust me, trust me not: A nuanced view of influencer marketing on social media. Journal of Business Research, 134, 223-232.
• Joo, B., & Kim, H-Y. (2021). Repositioning luxury fashion brands as intentional agents: The roles of consumer envy and admiration. Journal of Fashion Marketing and Management, 25(4), 606-624.
• Kim, D., & Kim, H-Y. (2021). Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure. Journal of Business Research, 130, 405-415.
• Song, S., & Kim, H-Y. (2020). Celebrity endorsements for luxury brands: Followers vs. non-followers on social media. International Journal of Advertising, 39(6), 802-823.
• Park, M., Im, H., & Kim, H-Y. (2020). “You are too friendly!” The negative effects of social media marketing on perceptions of luxury fashion brands. Journal of Business Research, 117, 529-542.
• Sina, A. S., & Kim, H-Y. (2019). Enhancing consumer satisfaction and retail patronage through brand experience, cognitive pleasure, and shopping enjoyment: A comparison between lifestyle and product-centric displays. Journal of Global Fashion Marketing, 10(2), 129-144.
• Lee, Y., & Kim, H-Y. (2019). Consumer need for mobile app atmospherics and its relationships to shopper responses. Journal of Retailing and Consumer Services, 51, 437-442.
• Kim, H-Y., Im, H., Park, M., & Lee. Y. (2018). Hmong-owned small businesses in Minnesota: Implications for Extension educators and program developers. Journal of Human Sciences and Extension, 6(3), 216-231.

• Next City, “Twin Cities’ Mall of America Gives Free Space to Small Retailers” (November 13, 2020). Available at https://nextcity.org/daily/entry/twin-cities-mall-of-america-gives-free-space-to-small-retailers
• Star Tribune, “Rosedale Center's $100M ‘lifestyle center’ project will begin next year” (September 30, 2019). Available at http://m.startribune.com/rosedale-center-s-100m-transformation-into-lifestyle-center-starts-next-year/561532142/
• Minnesota Public Radio (MPR) News, “Final Four presents opportunity for pop-up entrepreneurs” (April 5, 2019).
• Kanabec County Times, “Q&A: Vibrant communities depend on retail” (March 20, 2019).
• Fairmont Sentinel, “Rural retail is critical” (March 14, 2019).
• Minnesota Daily, “UMN faculty help rural retailers amid dire situation” (February 5, 2019).
• Pioneer Press, “Hy-Vee’s bringing more than groceries to the Cities. It’s rescuing downtrodden retail sites” (December 9, 2018).
• KTOE-1420 AM Radio, “Current state of the U.S. retail industry and its impact on rural communities,” (November 8, 2018). Pete Steiner’s Talk of the Town Interview Show
• Star Tribune, “Socially conscious shoppers shedding fast fashion” (July 25, 2013).
• CBS-WCCO TV, “Are warehouse retailer memberships worth it?” (October 8, 2012).

• Associate Editor, Journal of Global Fashion Marketing, 2019 – Present
• Conference Co-Chair, American Collegiate Retailing Association (ACRA), 2017
• Special Issue Co-Editor, Journal of Retailing and Consumer Services (JRCS), 2017
• Editorial Board Member, Clothing and Textiles Research Journal, 2009 – 2018
• Editorial Board Member, Journal of Global Fashion Marketing, 2015 –2018

Resident and outreach teaching.

• RM 4123/ApSt 5123 Living in a Consumer Society
• ApSt 8271 Retailing: Strategic Perspectives   

• Outstanding Outreach Award, College of Design, University of Minnesota, 2020
• Professor Featured in 2018-2019 UMN Driven to Discover Campaign, University of Minnesota
• Outstanding Team Service Award, College of Design, University of Minnesota, 2019
• Youngone Best Paper Award, Global Marketing Conference, 2012, 2014
• Outstanding Research Award, College of Design, University of Minnesota, 2012
• ITAA Best Paper Award, International Textile and Apparel Association, 2007, 2008, 2010, 2020
• ACRA Best Paper Award, American Collegiate Retailing Association, 2005, 2008, 2011