Hye-Young Kim


Department of Design, Housing, and Apparel Interim Head

Center for Retail Design and Innovation (CRDI) Director 

Hye-Young Kim is a professor in the Retail Merchandising Program at the University of Minnesota. She also serves as the Interim Head of the Department of Design, Housing, and Apparel and the Founding Director of the Center for Retail Design and Innovation (CRDI). Kim’s research interests revolve around consumer behavior and strategic retail management. Her scholarship in these areas has appeared in leading academic journals, including Journal of Business Research and International Journal of Advertising. Also, as an engaged scholar, she is committed to conduct research that: (a) empowers marginalized communities, (b) describes the complex characteristics of ethnic minority communities, and (c) incorporates the views, concepts, and visions of the communities she studies.

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Her external and internal grants have provided support for community-based research and outreach efforts in the areas of ethnic minority entrepreneurship and rural retail revitalization. Also, she has actively sought and secured industry foundation grants from diverse national and regional firms including Target, 3M, Kohl’s, Best Buy, Décor, and Macy’s to enhance student learning and professional development. Kim’s research has been recognized as Best Paper/ Paper of Distinction at International Textile and Apparel Association (2007, 2008, 2010, 2020), American Collegiate Retailing Association (2005, 2008, 2011), and Global Marketing Conference (2012, 2014). She currently serves as Associate Editor for Journal of Global Fashion Marketing.


Ph.D. The University of Tennessee

M.S. University of North Texas

B.A. Hongik University

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Selected Scholarship

  • Joo, B., & Kim, H-Y. (2021). Repositioning luxury fashion brands as intentional agents: The roles of consumer envy and admiration. Journal of Fashion Marketing and Management. https://doi.org/10.1108/JFMM-06-2019-0135
  • Kim, D., & Kim, H-Y. (2020). Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.02.020
  • Song, S., & Kim, H-Y. (2020). Celebrity endorsements for luxury brands: Followers vs. non-followers on social media. International Journal of Advertising. 39(6), 802-823.
  • Lee, Y., & Kim, H-Y. (2019). Consumer need for mobile app atmospherics and its relationships to shopper responses. Journal of Retailing and Consumer Services, 51, 437-442.
  • Sina, A. S., & Kim, H-Y. (2019). Enhancing consumer satisfaction and retail patronage through brand experience, cognitive pleasure, and shopping enjoyment: A comparison between lifestyle and product-centric displays. Journal of Global Fashion Marketing, 10(2), 129-144.
  • Kim, H-Y., Im, H., Park, M., & Lee. Y. (2018). Hmong-owned small businesses in Minnesota: Implications for Extension educators and program developers. Journal of Human Sciences and Extension, 6(3), 216-231.
  • Kim, H-Y., Lee, J., Mun, J., & Johnson, K. K. P. (2017). Consumer adoption of smart in-store technology: Assessing the predictive value of attitude versus beliefs in the technology acceptance model. International Journal of Fashion Design, Technology and Education, 10(1), 25-36.
  • Johnson, K. K. P., Kim, H-Y., Mun, J., & Lee, J. (2015). Keeping customers shopping in stores: Interrelationships among store attributes, shopping enjoyment, and place attachment. The International Review of Retail, Distribution and Consumer Research, 25(1), 20-34.
  • Kim, H-Y., Johnson, K. K. P., Kang, J., & Lee. J. (2014). Latino retail entrepreneurship in Minnesota: Implications for Extension educators. Journal of Human Sciences and Extension, 2(1), 90-101.
  • Kim, H-Y., Lee, J., Choi, D., Wu, J., Johnson, K. K. P. (2013). Perceived benefits of retail loyalty programs: Their effects on program loyalty and customer loyalty. Journal of Relationship Marketing, 12(2), 95-113.
  • Kim, H-Y., Kang, J., & Johnson, K. K. P. (2012). Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change. International Journal of Retail and Distribution Management, 40(5), 386-387.
  • Kim, H-Y., Yoo, J., Choi, D., Kim, J., Johnson, K. K. P. (2011). Personal luxury values associated with fashion brand consumption: An exploratory analysis of demographic variations in the United States. Journal of Global Fashion Marketing, 2(3), 130-138.
  • Kim, H-Y., & Kwon, Y. (2011). Soulmates, best friends, and casual buddies: The relationship of U.S. college students to retailer brands. Clothing & Textiles Research Journal, 29(1), 67-82.

Media Appearances and Interviews

Professional, Institutional, and Community Leadership and Service

  • Associate Editor, Journal of Global Fashion Marketing, 2019 – Present
  • Conference Co-Chair, American Collegiate Retailing Association (ACRA), 2017
  • Special Issue Co-Editor, Journal of Retailing and Consumer Services (JRCS), 2017
  • Editorial Board Member, Clothing and Textiles Research Journal, 2009 – 2018
  • Editorial Board Member, Journal of Global Fashion Marketing, 2015 –2018


Resident and outreach teaching.

  • RM 4123/ApSt 5123 Living in a Consumer Society
  • ApSt 8271 Retailing: Strategic Perspectives   


Selected Honors and Awards

  • Outstanding Outreach Award, College of Design, University of Minnesota, 2020
  • Professor Featured in 2018-2019 UMN Driven to Discover Campaign, University of Minnesota
  • Outstanding Team Service Award, College of Design, University of Minnesota, 2019
  • Youngone Best Paper Award, Global Marketing Conference, 2012, 2014
  • Outstanding Research Award, College of Design, University of Minnesota, 2012
  • ITAA Best Paper Award, International Textile and Apparel Association, 2007, 2008, 2010, 2020
  • ACRA Best Paper Award, American Collegiate Retailing Association, 2005, 2008, 2011
Hye-Young Kim

Specialties & Expertise:

Strategic Retailing Management, Consumer Behavior, Ethnic Minority Entrepreneurship, and Rural Retail Revitalization


240d McNeal
1985 Buford Avenue
St. Paul, MN 55108
Map address