Naeun (Lauren) Kim

Assistant Professor, Retail Merchandising

Dr. Kim's research interests center around how consumers behave in the global and digital world. Specific areas of focus include sustainable consumption, international retailing, and digital retailing. Her work has been published in several SSCI-indexed, international refereed journals including Journal of Retailing and Consumer Services, Management Decision, and International Journal of Market Research. Dr. Kim received the College of Design Outstanding Teaching Award in 2021 and Outstanding Research and Creative Scholarship Award in 2022.


Ph.D., North Carolina State University

M.S., Kellogg School of Management, Northwestern University

B.A., Northwestern University

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Selected Scholarship

  • Kim, N.L. & Jin, B.E. (Under review). Does beauty encourage sharing? Exploring the role of physical attractiveness and racial similarity in collaborative fashion consumption. Journal of Business Research.
  • Kim, N.L., Jin, B.E., & Kim, T.H. (Under review). Negative and positive contamination in secondhand fashion consumption: Does culture matter?. International Marketing Review.
  • Park, J., & Kim, N.L. (Accepted). Examining avatar identification in purchasing behavior from metaverse to the real world. Journal of Global Fashion Marketing.
  • Kim, N.L. & Kim, T.H. (2022). Why buy used clothing during the pandemic? Examining the impact of COVID-19 on consumers’ secondhand fashion consumption motivations. The International Review of Retail, Distribution and Consumer Research, 32(2), 151-166.
  • Im, H., Kim, N.L., & Lee, H. (2022). Why did (some) consumers buy toilet papers? A cross-cultural examination of panic buying as a maladaptive coping response to COVID-19. Journal of Consumer Affairs, 56(1), 391-413.
  • Kim, N.L., & Im, H. (2022). Do liberals want curbside pickup more than conservatives? Contactless shopping as a protective behavior during the COVID-19 pandemic. International Journal of Consumer Studies, 46(2), 589-600.
  • Ramkumar, B., Woo, H., & Kim, N.L. (2021). The role of brand status and social facilitation in marketing circular fashion service. Corporate Social Responsibility and Environmental Management, 28(4), 1254-1269.
  • Kim, N.L., Woo, H., & Ramkumar, B. (2021). The role of product history in consumer response to online second-hand clothing retail service based on circular fashion. Journal of Retailing and Consumer Services, 60, 102457.
  • Kim, N.L., Shin, D., & Kim, G. (2021). Determinants of consumer attitudes and re-purchase intentions toward Direct-To-Consumer (DTC) brands. Fashion and Textiles, 8(8).  
  • Kim, N.L., & Jin, B. (2021). Addressing the contamination issue in collaborative consumption of fashion: Does ownership type of shared goods matter? Journal of Fashion Marketing and Management, 25(2), 242-256.
  • Kim, N.L., Kim, G., & Rothenberg, L. (2020). Is honesty the best policy? Examining the role of price and production transparency in fashion marketing. Sustainability, 12(17), 6800.
  • Kim, N.L., & Jin, B. (2020). Why buy new when one can share? A scale development for collaborative consumption of consumer goods. International Journal of Consumer Studies, 44(2), 122-130.



  • RM 4217 International Retail Markets
  • RM 4234 Digital Retail Analytics and Social Media

Selected Honors and Awards

  • Best Student Paper Award – Doctoral 1st Place, International Textiles and Apparel Association (ITAA), (2020)
  • Best Oral Presentation Award (2020) – Sustainable Fashion and Consumption Track, International Conference on Clothing and Textiles (ICCT), 2020
  • Educators for Socially Responsible Apparel Practices (ESRAP) Best Paper Award for Research, International Textiles and Apparel Association (ITAA), 2019
  • Sarah Douglas Fellowship for Professional Promise, International Textiles and Apparel Association (ITAA), 2018
  • Paper of Distinction Award – International Track, International Textiles and Apparel Association (ITAA), 2016

Naeun (Lauren) Kim

Naeun (Lauren) Kim

Specialties & Expertise:

Sustainable consumption, international marketing/branding, digital retailing in the apparel industry


368B McNeal
1985 Buford Avenue
St. Paul, MN 55108
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