Professor, Retail Merchandising
Interdisciplinary Design Minor Director
Associate Dean for Academic Programs
Ph.D., University of Minnesota
M.A., China Textile University
B.E., Shanghai University of Engineering Science
Selected Scholarship (corresponding author marked with * if not the first author)
- Wu, J. (2022, under contract). Chinese fashion from Mao to now (2nd edition). Oxford: Bloomsbury.
- Wu, J. (2022). The quiet power of “designed in China”, in D’Alessandro, J. (ed.) Guo Pei: Couture Fantasy, New Haven, CT: Yale University Press. 19-25.
- Wu, J. (2022). A narrow space for rebellion: The cultural T-shirt in China’s 1990s. in M. Roces (ed.) Dress, Gender and the Politics of Resistance and Empowerment in Asia. International Quarterly for Asian Studies (IQAS) 53 (1), 77-96.
- Sina, A. & Wu, J.* (2022) The effects of retail environmental design elements in virtual reality (VR) fashion stores. The International Review of Retail, Distribution and Consumer Research. https://doi.org/10.1080/09593969.2022.2049852
- Karpova, E., Jestratijevic, I., Lee, J. & Wu, J.* (2022). An ethnographic study of collaborative fashion consumption: The case of temporary clothing swapping. Sustainability, 14(5), 2499. https://doi.org/10.3390/su14052499
- Wu, J., Song, S. & Whang, C. H. (2021). Personalize 3D virtual fashion stores: Exploring modularity by starting with a typology of atmospherics. Information & Management, 58(4), https://doi.org/10.1016/j.im.2021.103461
- Wu, J., Joo, B.R., Sina, A.S., Song, S., & Whang, C. H. (2021). Personalizing 3D virtual fashion stores: An action research approach to modularity development. International Journal of Retail & Distribution Management. https://doi.org/10.1108/IJRDM-08-2020-0298
- Joo, B. R. & Wu, J. (2021). The impact of plus-size models in fashion advertisements: The mediation effect of brand warmth. Journal of Global Fashion Marketing. DOI: https://doi.org/10.1080/20932685.2021.1905021
- Wu, J. & Delong, M. (2021). Editorial, in J. Wu & M. Delong, (Eds.) Fashion and Aging special issue of Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 13(1), 1-6.
- Wu, J. & Song, S.* (2020). Older adults’ online shopping continuance intentions: Applying the Technology Acceptance Model and the Theory of Planned Behavior. International Journal of Human-Computer Interaction, DOI: 10.1080/10447318.2020.1861419
- Wu, J. (2019). Modern Chinese fashion designers. In J. E. Vollmer (ed.) Berg encyclopedia of world dress and fashion: East Asia eBook by Berg Fashion Library (word count: 5,065).
- Sina, A. & Wu, J.* (2019). Effects of 3D vs. 2D interfaces and product-coordination methods. International Journal of Retail & Distribution Management, 47(8), 855-871.
- Delong, M., Wu, J., Jia, Z., & Gibson, L. (2018). Chinese young generation’s perceptions and consumption of clothing for sustainability. Fashion, Style & Popular Culture, 5(3), 329-342.
- Wu, J., Hu, Y., Xu, L., & Delong, M. (2018). Designed in China: Multiple Approaches to Fashion and Retail, in W. Ling & S.S. Reinach (eds.) Making fashion in multiple Chinas. London, UK: IB Tauris. 69-93.
- Wu, J., Thoreson, N., Koo, J., & Kim, A. (2017). Co-design visual displays in virtual stores: An exploration of consumer experience, in J. Bellemare, S. Carrier, K. Nielsen & F.T. Piller (eds.) Managing Complexity. Switzerland: Springer International Publishing. 459-462.
- Wu, J. & Song, S. (2017). Baby boomers’ perceived benefits and risks toward online shopping. Research on fashion of mature people. Shanghai, PRC: Donghua University Publishing. 194-198.
- Wu, J., Kim, A., Chen, L., & Johnson, K.P.K. (2017). Attitudes toward crowdsourced, community involved new product development. Journal of Fashion Marketing and Management, 21(4), 453-467.
- Janigo, K.A., Wu, J., & Delong, M. (2017). Redesigning fashion: An analysis and categorization of women’s clothing redesign behavior. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 9(2), 254-279.
- Johnson, K.P.K., Ju, H.W., Wu, J. (2016). Young adults’ influences surrounding an alleged sexual assault: Alcohol consumption, gender, dress, and appearance schematicity. Clothing and Textiles Research Journal, 34(2), 127-142. DOI: 10.1177/0887302X15624550.
- Wu, J., Kim, A. & Koo, J. (2015). Co-design visual merchandising in 3D virtual stores: A Facet Theory approach. International Journal of Retail and Distribution Management, 43(6), 1-24.
- Wu, J., Kang, J.Y., Damminga, C.B., Kim, H-Y. & Johnson, K.P.K. (2015). MC 2.0: Testing an apparel co-design experience model. Journal of Fashion Marketing and Management, 19(1), 69-86.
- Janigo, K. & Wu, J. (2015). Collaborative redesign of used clothes as a sustainable fashion solution: Exploring consumer involvement and experience for potential business opportunities. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 7(1), 75-97.
- Wu, J., Ju, H.W., Kim, J., Damminga, C., Kim, H-Y. & Johnson, K. (2013). Fashion product display: An experiment with Mockshop investigating color, visual texture, and style coordination. International Journal of Retail and Distribution Management, 41(10), 765-789.
- Damminga, C., Wu, J.* & Johnson, K.P.K. (2012). The effect of lifestyle and shoppable fashion product displays on consumers’ approach and avoidance behavior. Journal of Global Fashion Marketing, 3(3), 108-11
- Delong, M., Wu, J. & Park, J. (2012). Tactile response and shifting touch preferences. Textile: The Journal of Cloth and Culture, 10(1), 44-59.
- Wu, J. (2012). Editorial, in J. Wu, (Ed.) Contemporary Chinese Fashion special issue of Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry (pp. 5-12). Berg Publishers.
- Wu, J. (2012). Imagination + life: Wang Yiyang’s design core, in J. Wu, (Ed.) Contemporary Chinese Fashion special issue of Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry (pp. 113-126). Berg Publishers.
- Wu, J. & Chen, Y. (2011). Film and fashion in post-Mao China. In Berg encyclopedia of world dress and fashion: East Asia (Vol.6, online version, word count: 2,795). Oxford: Berg Publishers.
- Wu, J., Damminga, C., Johnson, K., & Kim, H-Y. (2010). Content analysis of online co-design community interactions: A case study of crowd-sourced Threadless. Journal of Global Academy of Marketing Science, 20(4), 334-342.
- Wu, J. (2010). Co-design communities online: Turning public creativity into wearable and sellable fashions. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 2(1), 85-104.
- Wu, J. (2009). Chinese fashion from Mao to now. Oxford, UK: Berg Publishers.
Professional, Institutional, and Community Leadership and Service
- Co-editor, Fashion Practice: The Journal of Design, Creative Process, & the Fashion Industry, 2022–present.
- Special issue editor of Fashion Practice: The Journal of Design, Creative Process, & the Fashion Industry: Contemporary Chinese Fashion (2012); Fashion and Aging (2021).
- U of M representative of North Central Regional Coordinating Committee (NCCC65): Indicators of Social Change in the Marketplace: Producers, Retailers and Consumers, 2009–present: President (2022–2023).
- China Center Advisory Council, University of Minnesota, member, 2020–present.
Course Titles (resident and outreach teaching)
- RM 3243 Visual Merchandising
- RM 3244 Virtual Reality Retailing
Selected Honors and Awards
- Conference Overall Best Research Paper Award, American Collegiate Retailing Association, 2020
- Outstanding Team Service Award, College of Design, UMN, 2019
- Educators for Socially Responsible Apparel Business (ESRAB) Award for Research, International Textile and Apparel Association, 2012
- Paper of Distinction Award in the Merchandising: Visual Track, International Textile and Apparel Association, 2010
- Faculty Merit Award, SUNY College at Oneonta, NY, 2007–2008, 2006–2007
Specialties & Expertise:
3D virtual/augmented reality retail environments and consumer responses; Co-design and crowdsourcing in online retailing and consumer behavior; Fashion studies focusing on Chinese fashion, design, retail, and consumption.