Selected Scholarship (corresponding author marked with * if not the first author)

• Wu, J. (2025, in revision, under contract). Chinese fashion from Mao to now (2nd edition). Oxford: Bloomsbury.
• Wu, J., Bye, E., Kudrowitz, B. (2025). Editorial. Fashion and Play special issue of Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry. 17(2), 1-8. DOI: 10.1080/17569370.2025.2510060
• Hwang, M. S., Smith, B. & Wu, J. (2025, Feb., forthcoming). Lost in Translation: Strategizing Tools for Collaborative Learning. Proceedings of the NCBDS 40 National Conference on the Beginning Design Students: Tool(ing).
• Wu. J., Li, S., Spicer, S.* & Heinz, C. (2025). Student-created VR retail experiences: Designing the store of the future. Marketing Education Review. https://doi.org/10.1080/10528008.2025.2506079
• Scott, C. & Wu, J.* (2025). Exploring the impact of retail atmospherics on plus-size consumers’ fashion thrift shopping experiences. Fashion Practice, 1-29. https://doi.org/10.1080/17569370.2024.2435439
• Song, S. & Wu, J. (2024). Comparing Material and Experiential Framing in Access-Based Fashion Consumption. Journal of Marketing Management, 40 (9–10), 743–771. https://doi.org/10.1080/0267257X.2024.2340099
• Wu, J. (2024) Book review of “Fashion in Altermodern China” by Feng Jie. Critical Studies in Fashion and Beauty, 15(2), 265-269. https://doi.org/10.1386/csfb_00084_5
• Wu, J. (2022). The quiet power of “designed in China”, in D’Alessandro, J. (ed.) Guo Pei: Couture Fantasy, New Haven, CT: Yale University Press. 19-25.
• Wu, J. (2022). A narrow space for rebellion: The cultural T-shirt in China’s 1990s. in M. Roces (ed.) Dress, Gender and the Politics of Resistance and Empowerment in Asia. International Quarterly for Asian Studies (IQAS) 53 (1), 77-96.
• Sina, A. & Wu, J.* (2022) The effects of retail environmental design elements in virtual reality (VR) fashion stores. The International Review of Retail, Distribution and Consumer Research. https://doi.org/10.1080/09593969.2022.2049852
• Karpova, E., Jestratijevic, I., Lee, J. & Wu, J. (2022). An ethnographic study of collaborative fashion consumption: The case of temporary clothing swapping. Sustainability, 14(5), 2499. https://doi.org/10.3390/su14052499
• Wu, J., Song, S. & Whang, C. H. (2021). Personalize 3D virtual fashion stores: Exploring modularity by starting with a typology of atmospherics. Information & Management, 58(4), https://doi.org/10.1016/j.im.2021.103461
• Wu, J., Joo, B.R., Sina, A.S., Song, S., & Whang, C. H. (2021). Personalizing 3D virtual fashion stores: An action research approach to modularity development. International Journal of Retail & Distribution Management. https://doi.org/10.1108/IJRDM-08-2020-0298
• Joo, B. R. & Wu, J. (2021). The impact of plus-size models in fashion advertisements: The mediation effect of brand warmth. Journal of Global Fashion Marketing. DOI: https://doi.org/10.1080/20932685.2021.1905021
• Wu, J. & Delong, M. (2021). Editorial, in J. Wu & M. Delong, (Eds.) Fashion and Aging special issue of Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 13(1), 1-6.
• Wu, J. & Song, S.* (2020). Older adults’ online shopping continuance intentions: Applying the Technology Acceptance Model and the Theory of Planned Behavior. International Journal of Human-Computer Interaction, DOI: 10.1080/10447318.2020.1861419
• Wu, J. (2019). Modern Chinese fashion designers. In J. E. Vollmer (ed.) Berg encyclopedia of world dress and fashion: East Asia eBook by Berg Fashion Library (word count: 5,065).
• Sina, A. & Wu, J.* (2019). Effects of 3D vs. 2D interfaces and product-coordination methods. International Journal of Retail & Distribution Management, 47(8), 855-871.
• Delong, M., Wu, J., Jia, Z., & Gibson, L. (2018). Chinese young generation’s perceptions and consumption of clothing for sustainability. Fashion, Style & Popular Culture, 5(3), 329-342.
• Wu, J., Hu, Y., Xu, L., & Delong, M. (2018). Designed in China: Multiple Approaches to Fashion and Retail, in W. Ling & S.S. Reinach (eds.) Making fashion in multiple Chinas. London, UK: IB Tauris. 69-93.
• Wu, J., Thoreson, N., Koo, J., & Kim, A. (2017). Co-design visual displays in virtual stores: An exploration of consumer experience, in J. Bellemare, S. Carrier, K. Nielsen & F.T. Piller (eds.) Managing Complexity. Switzerland: Springer International Publishing. 459-462.
• Wu, J. & Song, S. (2017). Baby boomers’ perceived benefits and risks toward online shopping. Research on fashion of mature people. Shanghai, PRC: Donghua University Publishing. 194-198.
• Wu, J., Kim, A., Chen, L., & Johnson, K.P.K. (2017). Attitudes toward crowdsourced, community involved new product development. Journal of Fashion Marketing and Management, 21(4), 453-467.
• Janigo, K.A., Wu, J., & Delong, M. (2017). Redesigning fashion: An analysis and categorization of women’s clothing redesign behavior. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 9(2), 254-279.
• Johnson, K.P.K., Ju, H.W., Wu, J. (2016). Young adults’ influences surrounding an alleged sexual assault: Alcohol consumption, gender, dress, and appearance schematicity. Clothing and Textiles Research Journal, 34(2), 127-142. DOI: 10.1177/0887302X15624550.
• Wu, J., Kim, A. & Koo, J. (2015). Co-design visual merchandising in 3D virtual stores: A Facet Theory approach. International Journal of Retail and Distribution Management, 43(6), 1-24.
• Wu, J., Kang, J.Y., Damminga, C.B., Kim, H-Y. & Johnson, K.P.K. (2015). MC 2.0: Testing an apparel co-design experience model. Journal of Fashion Marketing and Management, 19(1), 69-86.
• Janigo, K. & Wu, J. (2015). Collaborative redesign of used clothes as a sustainable fashion solution: Exploring consumer involvement and experience for potential business opportunities. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 7(1), 75-97.
• Wu, J., Ju, H.W., Kim, J., Damminga, C., Kim, H-Y. & Johnson, K. (2013). Fashion product display: An experiment with Mockshop investigating color, visual texture, and style coordination. International Journal of Retail and Distribution Management, 41(10), 765-789.
• Damminga, C., Wu, J.* & Johnson, K.P.K. (2012). The effect of lifestyle and shoppable fashion product displays on consumers’ approach and avoidance behavior. Journal of Global Fashion Marketing, 3(3), 108-11
• Delong, M., Wu, J. & Park, J. (2012). Tactile response and shifting touch preferences. Textile: The Journal of Cloth and Culture, 10(1), 44-59.
• Wu, J. (2012). Editorial, in J. Wu, (Ed.) Contemporary Chinese Fashion special issue of Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry (pp. 5-12). Berg Publishers.
• Wu, J. (2012). Imagination + life: Wang Yiyang’s design core, in J. Wu, (Ed.) Contemporary Chinese Fashion special issue of Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry (pp. 113-126). Berg Publishers.
• Wu, J. & Chen, Y. (2011). Film and fashion in post-Mao China. In Berg encyclopedia of world dress and fashion: East Asia (Vol.6, online version, word count: 2,795). Oxford: Berg Publishers.
• Wu, J., Damminga, C., Johnson, K., & Kim, H-Y. (2010). Content analysis of online co-design community interactions: A case study of crowd-sourced Threadless. Journal of Global Academy of Marketing Science, 20(4), 334-342.
• Wu, J. (2010). Co-design communities online: Turning public creativity into wearable and sellable fashions. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 2(1), 85-104.
• Wu, J. (2009). Chinese fashion from Mao to now. Oxford, UK: Berg Publishers.

• Co-editor, Fashion Practice: The Journal of Design, Creative Process, & the Fashion Industry, 2022–present.
• Editorial Board Member:
  • Critical Studies in Fashion & Beauty, 2021 – present
  • Dress, 2024 – present
• Board of Directors: Costume Society of America, 2024 - 2027
• Special issue editor for Fashion Practice: The Journal of Design, Creative Process, & the Fashion Industry: Contemporary Chinese Fashion (2012); Fashion and Aging (2021); Fashion and Play (forthcoming)
• U of M representative of North Central Regional Coordinating Committee (NCCC65): Indicators of Social Change in the Marketplace: Producers, Retailers and Consumers, 2009 – present; President (2022–2023).
• China Center Advisory Council, University of Minnesota, member, 2020–present.

Course Titles 

• RM 3243 Visual Merchandising
• RM 3244 Virtual Reality Retailing

• Conference Overall Best Research Paper Award, American Collegiate Retailing Association, 2020
• Outstanding Team Service Award, College of Design, UMN, 2019
• Educators for Socially Responsible Apparel Business (ESRAB) Award for Research, International Textile and Apparel Association, 2012
• Paper of Distinction Award in the Merchandising: Visual Track, International Textile and Apparel Association, 2010
• Faculty Merit Award, SUNY College at Oneonta, NY, 2007–2008, 2006–2007