Barry M. Kudrowitz

Professor, Product Design

Head of the Department of Graphic Design, Apparel Design, Retail Merchandising, and Product Design

Dr. Kudrowitz is a professor and head of the Department of Graphic Design, Apparel Design, Retail Merchandising, and Product Design at the University of Minnesota. He received his PhD from the Mechanical Engineering Department at the Massachusetts Institute of Technology (MIT), studying humor, creativity, and idea generation. Dr. Kudrowitz is interested in how creativity is perceived, evaluated and learned. He has years of experience working with the toy industry and has taught toy design for over a decade. Dr. Kudrowitz co-designed a Nerf toy, an elevator simulator that is in operation at the International Spy Museum in Washington, D.C., and a ketchup-dispensing robot that was featured on the Martha Stewart Show. He is also the associate editor of the Journal of Food Design. More information can be found at



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Selected Scholarship

Refereed Presentations

Professional, Institutional, and Community Leadership and Service

  • Associate Editor, Food and Design Journal, 2014-present
  • Leonardo’s Basement, MSP Workshop, Advisory Board, 2014 - Present
  • Chair, Product Design Graduate/Undergraduate Minor Committee, 2011-Present 
  • Member, DHA Curriculum Committee, 2014 - Present
  • Guest Curator, Minneapolis Institute of Art, 2014-2015, “Thinking on Paper, Leonardo da Vinci’s Codex Leicester”


University of Minnesota

Selected Honors and Awards

  • Outstanding Teaching, College of Design, University of Minnesota (2015)
  • Founder’s Day Teaching Award, Carlson School of Management, University of Minnesota (2015)

Barry M. Kudrowitz

Barry Kudrowitz

Specialties & Expertise:

Perception, Evaluation, and Testing of Creativity, Play and Humor in Design, Creativity and Idea Generation Tools, Design of Food, Concept Visualization and Sketching, Product Design Education


15 Rapson Hall
89 Church Street SE
Minneapolis, MN 55455
Map address