"Keeping the customer in mind" by Suzy Frisch and
Kim Johnson, Ph.D., leads the retail merchandising program the way successful retailers would -- by keeping the customer in mind. For Johnson, that customer is the student who needs a strong background in all aspects of retailing before graduation. So when the Department of Design, Housing, and Apparel became part of the new College of Design three years ago, Johnson took the opportunity to strengthen the retail program.
"Shoppers influenced by employee's dress" by Suzy Frisch
Retailers take note: it matters a lot to shoppes what your employees wear and how they present themselves. It can even go so far as to shape consumers' perceptions of a store and the credibility of its sales staff. New emerging research found that more than 80 percent of shoppers experienced feelings while in a store and their perceptions of a store were connected to sales associates' appearance, including clothes, accessories, and grooming.
"Experiential retailing goal? Keep you shopping!" by Lori-Anne Williams
New faculty member Juanjuan Wu exudes enthusiasm for her work in retail merchandising. Raised in China, Wu received her M.A. from Donghua University in Shanghai. She became a fashion journalist and editor, working for Metropolis, one of the hottest fashion magazines in China, and also wrote for many other popular fashion magazines and national newspapers, such as Shanghai Style, Fashion, China Fashion Weekly, and Shanghai Fashion Times. She later became marketing director for 5th Street Jeans, promoting the product to the media and developing brand marketing plans and strategies.