The University of Minnesota's College of Design (CDes) trains design leaders. Our students, researchers, and faculty design with a social conscience and work to advance the quality and value of natural and designed environments while contributing to the betterment of the economic, social, and environmental realms of society.
The What if... tagline attracts and reflects the curious minds that the College of Design recruits and enrolls. Through socially conscious design, What if... questions become reality. The theme also complements the University's Driven to Discover campaign.
What if... questions, specific to the College of Design, as well as to each program and research center, will be developed on an ongoing basis to convey the distinctive areas of excellence and core values of CDes. What If... questions reflect the design process while simultaneously conveying the individual messages and missions of each discipline.